Brand Identity and System

The Work
Visual System
UI/UX
Website
Art Direction
Design

The Bronx Conservatory of Music provides music students with a place to discover their potential and passions. Their mission is to provide private music instruction of the highest quality to Bronx children and adults, in their neighborhoods, at the lowest possible tuition, thereby making conservatory training accessible to all. The website redesign, part of a more significant re-branding effort, presents a more modern and clear understanding of the organization's mission and how the program works.

The Goal
The goal was to modernize their brand and create a larger brand system to move their message forward to all stakeholders. Navigation, page structure, and content organization work together to make all information easy to find for all device experiences.